Bringing song to a younger audience

The Song Company’s brief was to create a look at feel that would appeal to younger audiences while also not ostracising its older demographic subscribers. The campaign needed to be fresh, modern and bold. The season title “The Attraction of Opposites” came to life in a series of photographic illustrations. Creative shapes were layered over the top of engaging portraits and within each shape an inverted, or opposite, repetition of the each portrait was used. The resulting look and feel was energetic and impactful.

Creative Director: Yolanda Koning
Photographer: Ali Nasseri
Client: The Song Company