Giving NAB it’s edge

Facing an ever increasingly competitive landscape, the brief from NAB was to bring new energy, dynamism and stand-out to their brand. Working closely with the Principal’s team, my job was to focus on the core brand codes and create a practical yet exciting system that had the flex to be dialed up and down in creativity. Leveraging all the best bits from before, as well as new elements that hero NAB’s unique and ownable star – we gave the NAB brand more freedom, impact and “edge”.

Design Director: Yolanda Koning
Creative Director: Simon Wright & Martin Hopkins
Agency: Principals