Breaking through with a MBA

The brief for ACAP MBA was to create a brand that had premium standout in a highly competitive sector. A hero arrow device, that is intelligent, aspirational and instantly identifiable, leads the design. Using a single minded colour palette of black and white allows the the brand to be visually arresting and confidently premium. A thought-provoking copy system, using a combination of non-italics and italics, was developed to talk to the brand idea of “breaking through barriers”. Overall the system is impactful, confident and premium.

Design Director: Yolanda Koning
Strategy Director: Moensie Rossier
Agency: Principals