A super brand with ethical values

Crescent Wealth is a leading organisation delivering Islamic investments and financial services with strong Environmental, Sustainable and Corporate Governance (ESG) guidelines. Our opportunity was to develop a more dynamic brand to engage with younger people (including “non-muslim”) and encourage an active interest in finances earlier in life. We also needed to create a framework that could capitalise on the opportunities for closer brand alignment and collaboration between Crescent Wealth and Finance, the Institute, the Foundation - the 4 sectors associated with the umbrella Crescent brand. The result was a powerful, unified and approachable brand with a clear message of Islamic-ethics and value-based financial services. 

Creative Director: Yolanda Koning
Design Director: Christina Stone
Strategy: Simon Steel