A safe space for kids to fail

The Epic Fail Game is a set of 30 activity cards and a mindset theory book designed to change the way the whole family thinks about failing. The branding is intended to be light and fun to balance the serious message that underlies its creation - that anxiety in kids is on the rise. Susanna and I created the game after trying to find something fun on the market – that did not smell like therapy – to help with our own children’s anxiety. The Epic Fail Game has won both a Good Design Award and well as coming first in category for a Frankie Magazine Good Stuff Award.

Founders: Yolanda Koning & Susanna Kass
Creative Director: Yolanda Koning
Illustrator: Carolina Relander
Strategy and Language: Yolanda Koning & Susanna Kass