A B2B company with smart dna

IQumulate offer premium funding that goes way beyond payments systems. They work with brokers to take a longer term, strategic perspective on their client’s business that focuses on ensuring appropriate protection and growth. 

With a brand idea of “thinking ahead together” - the look and feel needed to feel progressive, intelligent and inclusive. A graphic mark using 2 shapes to form an arrow was created. This hero device was then used to create dynamic patterns and illustrations. Combined with engaging portrait imagery, and a fresh ownable colour, the resulting brand was dynamic and intelligent.

Design Director: Yolanda Koning
Agency: Principals