A store built from love

Cacoon needed a re-brand that would reflect the store’s service values (engaged & personal) and product values (unique, beautifully crafted, ethical & sustainably produced). When interviewing client I noticed how much love and warmth she funnelled into her shop and staff. The rebrand captured this warmth with hand-drawn illustrations to give a human touch and an earthy colour palette to compliment the ethical and sustainable products in-store.

Role: Creative Director